Millennials, or members of Generation Y (also known as Gen Y) were born between 1982 and 2000, according to the U.S. Census Bureau. Gen Z students are excited but nervous for their futures. Gen Z receive $16.90 per week in allowance or $44 billion a year total. About the Data: In January 2013, ULI and Lachman Associates conducted a nationally representative online survey of 1,251 Gen-Yers to gauge their retail, dining, and entertainment preferences. Born after 1995, iGen is the first generation to spend their entire adolescence in the age of the smartphone. Not only is gaming a massive, mainstream form of entertainment for these generations, it’s also acting as stress relief for many. Gen Z students see tech and creativity as important and intersecting aspects of their identities. We probably shouldn’t tell them that “watching videos on YouTube” was also named as a hobby by more than one respondent, as was “social media”. Gen Z’s are digital natives and social-media driven, and so are millennials who are close to the older Gen Z's. Asked their favorite places to get together with friends, two-thirds of respondents said they like to do so at their home or their friends’ homes, while 59% indicated a restaurant, 30% a bar, and 28% a shopping center. “Their favorite wellness features include indoor and outdoor fitness areas, virtual training systems, sustainable spaces, and experiential programs.” Indeed, according to data from the New Zealand-based fitness programming firm Les Mills, 87% of Gen Z regularly exercise three or more times per week. 38 percent of Gen Zs are concerned about data privacy. 1. 3. Earlier this year, 24% of consumers surveyed listed playing video games among their top three favorite entertainment activities. The two most popular platforms are Instagram and YouTube. In fact, reading was named as a top-five hobby among all age groups: Reading is a top hobby for all groups here, becoming increasingly popular as they age up—and tying with cooking/baking among teens. We asked Gen Z and Millennials what an average night of fun looks like for them post-CO... Gen Z & Millennials’ Black Friday & Cyber Monday Plans, In 3 Charts. 7. Read on to learn the shocking consequences—and real strategies for getting the rest you so desperately need. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. Sign up for a free account and get 14 days of access to YPulse daily articles and insights, The Top 20 Things Gen Z & Millennials Say They’re Doing for Fun in An Average Night Now. 7. Though creative pursuits fill the list, six of the top named hobbies are physical activities (sports, fitness, dance, running, outdoor activity, and walking/hiking), showing that young consumers aren’t spending all their time in front of screens. With social media and texting replacing other activities, iGen spends less time with their friends in person – perhaps why they are experiencing unprecedented levels … Sports came in at number two on the list, including responses that mentioned both watching and playing them. The traditional kick-off to holiday shopping is here, but as with all things in 2020, G... 20 Things Gen Z & Millennials Definitely Plan to Buy for the Holidays. The most popular? Favorite activities in free time Japan 2019, by number of participants Daily time for hobbies and leisure activities among Japanese 1976-2016, by gender Participation of Generation … 7. 59 percent of Gen Z is in favor of some form of gun control. Miami, FL 33131, Whos theme My Theme | Powered by MyPress | Designed by Your Design Agency, Error: Please enter a valid email address, Error: Password and password confirmation do not match, Check this box to agree to receiving communications from our Sponsors, where applicable, as per our. As a cohort, Gen Z is already the same size as millennials and boomers, and has surpassed Gen X. Presented with a list of uses of free time and asked to select up to 5 favorite activities, a leading 58% of men said they watch TV, with about 4 in 10 saying they listen to or play music (43%), play computer games (42%), spend time with friends (41%) and spend time with family (38%). With music a well-documented passion among young consumers, this is no surprise, and aligns with previous rankings we’ve published on this topic. Sponsor Permissions : 57 percent of Gen Z perceives immigration as an important issue. First, according to our qualitative responses, about 80% of Gen Z and Millennials have at least one hobby. 7. They do not feel fully prepared for the “real world”. 17% of women concurred. Today a new generation of youth is coming of age - Centennials (Generation Z). If it isn’t already, customer retention should be a … Older internet users are still more likely than younger generations to search for certain types of information online. 12 To keep a balanced view of what it’s like to be young today, we also make sure to check in with these generations on the issues and pastimes that really matter to them—and what they really want to be doing in their free time. In fact, a third of U.S. consumers and nearly half of Gen Z and Millennials say that video games helped them get through a difficult time. A Healthy Lifestyle That Goes Beyond Fitness Slightly more than 6 in 10 Millennials go out to clubs. 1 in 4 Millennial men like to use their free time to go to the gym, exercise, or engage in indoor sports. in-store shopping remains popular among this young demographic. 2. Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman Associates. By continuing to use our website, you are agreeing to our use of cookies. The lists are ordered according to number of responses received, and alphabetically when ties occurred. Though their approaches in life may vary, most boomers strive to … Indeed, a leading 37% of Gen Z respondents indicated that listening to music is one of their top-3 spare-time activities, ahead of reading (27%) and watching TV (23%). Instead, most of the hobbies that they report are offline. It’s interesting to note that TV remains a popular free-time activity among Millennials: recent signs are that Millennials are moving their video viewing to other screens, although traditional TV remains their primary viewing source. It’s fast. 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